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Update News for February 2013    


Here is a quick run-down on what you will find in this bulletin:

These topics will be dealt with in more detail throughout this bulletin.


We Have Moved - Address Change

During January Jeremiah was able to complete the move from our old office in Nicholasville, KY to his new home at Lake Herrington near Harrodsburg Kentucky.

Here is the address for the new office:

Compulife Software, Inc.
1509 Paradise Camp Road
Harrodsburg, KY 40330

The toll free number for the office is the same but the fax line has changed to:

FAX: (859) 748-8139

Which is a little like old home week, given that my very first cell phone number was 519-748-XXXX.

The move completes a process that was about four years in the making. Just about 4 years ago Compulife had the opportunity to acquire a 7.5 acre lot with 300' of frontage on the lake. We bought the land as an investment with the view that someday, a long time in the future, Jeremiah and his wife Aimee (Bob and Pat's daughter) might be able to build a new home on the lake.

Last winter it was decided to gamble that interest rates would stay low until the U.S. elections were over in 2012. Jeremiah and Aimee decided to put their previous home up for sale, not wanting to start the new project until they knew that they had their old house sold. That sale happened relatively quickly and so they moved into a town house, hired a contractor, and got the project started.

As part of the deal Compulife made an investment in the basement of the new home. Instead of 8 foot basement walls, we deepened the basement to 10 feet so that the finished space would give us a minimum 8 feet under the support beams and infrastructure. The basement is a walkout facing the lake. The views from the new office are quite spectacular and a huge upgrade from the old offices where we had the back of a strip mall out the front windows and a storage facility out the back windows. In addition we have about 3 times the space that we had at the old office, which was cramped.

Needless to say, Jeremiah no longer has far to travel to work and is already enjoying it. That's only fair given that Bob and Compulife's two Canadian employees already work from offices in their homes and we all like it. This change means that all of Compulife's staff can now work from home with one exception. The only person now faced with travel to work is Pat, who will have the bonus of getting to see the grandchildren each day when they return from school.

All in all we think the changes will make life much better here at Compulife. Thank you for your patience with us during the transition. We should be a little easier to get a hold of moving forward.


We Have Acquired www.term4life.com

For a long time there has been some minor but routine confusion with our domain name term4sale.com and term4life.com. I'm not sure why, but you could tell someone the web address "term4sale.com" and they would respond "term4life.com". I think it's the connection in peoples' minds "term" and "life".

Anyway, it didn't happen all the time but it happened enough that we knew it would be helpful to own term4life.com and point it to term4sale.com. After years of trying to purchase term4life.com a deal was finally struck in January. While it was a moderate investment to acquire term4life.com (we bought it from the current owner), it is now our domain name and it is currently pointed to term4sale.com.

One of the challenges that you have with any domain name is the different ways people can forget or misspell it. You learn, after time, which are the most common mistakes that people make. Through the years we have continually added domain names that we thought were confusing similar or which were typically typed in incorrectly. Some are obvious at the beginning (termforsale or termfoursale) and you should obtain those at the beginning. Some you will figure out later, as you have more interaction with visitors. term4life.com was one of those after the fact names.

Now that we have term4life.com, we are tempted to possibly creating a new site where we offer simple comparisons of no lapse UL products, life paid to age 121. We would not load it up with other limited pay versions.

When you think about life pay no lapse UL, "term for life" is really all that it is. Low cost no lapse UL is term for your lifetime.

If we created such a separate site (it would have links to term4sale.com and back) we would treat it the same as gi4sale.com, and allow those agents who are listed at term4sale.com to also be listed at the new site. Further, we are also thinking that we would require (on that site only) the consumer to identify themselves first, before allowing them to run a quote. While I would not want to do that with term comparisons at term4sale.com, it seems to me that it would be interesting to see how many people actually told us who they were, before letting them run a quote. We get asked about our consumerID option for web quotes, and there is an ongoing debate about the wisdom of not letter the consumer get a quote before requiring them to identify themselves.

We would appreciate your feedback on this, and you can send your comments to: service@compulife.com


Term4Sale Listing Renewals

We apologize for not getting the mass email out to subscribers earlier in January, letting them know that all the renewal changes have been posted to Term4Sale. As occurs each year a certain number of subscribers do not renew and that opens up previously full zip codes for agents who have been wanting them.

Bob Barney took two weeks of holidays during January and it was decided that it would be telephone overload if Jeremiah had to handle the calls resulting from an email why Bob was gone. The email went out on January 30th.

Regardless of whether you got the email, you should feel free to check now as to which zip codes are now available (any zip code that doesn't have 3 agents listed). You can do that at:

Zip Code Analyzer

As always, paid zip code listings are on a first come, first served basis. Once a subscriber has paid for a zip code, they can only be bumped by a subscriber asking for that zip code as a "home" or "free" zip code. If you don't understand how that works, you can read about it at:

Zip Code Analyzer


Some Further Thoughts on Actuarial Guideline 38

We are not aware of any of the most competitive no lapse UL products that have not had a rate change as a result of Actuarial Guideline 38. Having said that, we fully expect additional rounds of rates change for these products.

In case you hadn't noticed, some rates seemed to change a lot, while others changed only a small amount. In particular, some companies seemed to change very little, while others changed much more. We suspect that actuaries took their best shots at these re-pricing challenges and that some missed by more than others. While actuarial science is science, there is some guessing (assumptions) that are more subjective. As companies review what they have done, by comparison to other companies, we expect there will be additional changes.


Can You Help Us Add More Forms?

During December, I had the following email exchange with one of the users of our internet quote engine:



After that email exchange, I went ahead and produced the following email to each of the life companies that were on the list of those whose forms we don't have. Here is what I wrote:



The point of sharing this with you is that I heard back from one company who wanted to know how many of our subscribers had been asking for their forms in Compulife. That was a nice way of saying they were only interested in greasing a squeaky wheel. In other words, if you didn't care if the company's forms where in Compulife, they didn't care either.

So here is what I am asking you do to. If one or more of the following companies is a company that you do business with, would you please email the company and tell them that it would be very helpful to you if you could have their forms available in Compulife. And just to make it easy, here's the list of companies we'd like to add:

NOTE: Lincoln Benefit Life has already begun the process of providing us with their forms.

And if there is a company not on any of the above lists, that you would like to add to our forms library, please don't be shy in letting us and them know that you want their forms in Compulife