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Update News for March 2011    

Here is a quick run-down on what you will find in this bulletin:

These topics will be dealt with in more detail throughout this bulletin.

Canadian Regulators Target MGA's

I think I have done a pretty good job of avoiding insurance industry politics in these bulletins but there is a recent development which I think should be of great concern to independent life insurance brokers. I have followed this discussion over the past two months and I believe it may lead to a downturn in the evolution of the independent life insurance broker in Canada.

I'm also not confident that the existing insurance agent/broker associations will do much to protect the interests of brokers and their clients. I suspect that many in the leadership of these groups may think this is a welcome change, simply as they may be in a position to make political and business gains over individual brokers. For that reason I believe it is incumbent upon individual agents/broker to take a special interest in this matter and place pressure upon their associations and regulators.

To sum up the problem, I think the days of independence may be coming to an end.

For me the whole thing began with this Globe and Mail article:

Through Canada’s insurance loophole

If you can read the article without cringing, then go back and read it again. For me the article sent off all kinds of alarm bells and I thought it needed a quick response, which I attempted to offer in Canadian MoneySaver. Here is the article I wrote:

Casting Blame In The Wrong Direction

Incidentally, if you did not see that article because you are not a Canadian MoneySaver subscriber, then I would strongly encourage you to subscribe; it's a great magazine for the money. Personally I favor the online version because you will get the electronic copy of the magazine each month (which you can print), together with access to the history of past articles among other services at the site. For example, there is a library of my past articles at the site.

For more information about subscribing to Canadian MoneySaver, go here:

Canadian MoneySaver Subsciption Information
The Globe then published this follow-up article:

Insurance regulator aims to close wholesaler loophole

To summarize where I think this is all going, the opinion (not mine) appears to be developing that life insurance brokers in Canada are not being adequately supervised (apparently you need a new mommy) and that the people failing to do the supervision are MGA's. And while you're thinking about the argument that there needs to be such supervision, please tell me who supervises accountants, lawyers, doctors, etc. But I digress...

As I suggested already, some MGA's may not be that unhappy with this line of thinking. If, as I think this will go, regulators begin passing rules that require MGA's to oversee the sales activities of brokers, then MGA's will be arguing for rules that require brokers to be placed under their direct control and supervision.

For those of you who are relatively new to the business, this is not much different than the good old days when agent licenses had to be "sponsored" by life insurance companies. Companies argued that this was necessary so that they could oversee the activities of the life agent (sound familiar). And, as the logic flowed, they could not oversee the activities of an agent unless they also controlled where, when and how the agent did business.

For example, if you wanted to sell a life insurance policy for a life company other than your sponsoring life company, you had to get permission from the sponsoring company (they could say no). After all, if you could sell without their permission, then how could they be responsible for you?

If regulators go down the road of making MGA's responsible for individual life agents, then you can expect that agents will once again become "sponsored" agents. The difference this time is that the people you will need permission from to do business will be the MGA and not the company. If you are an independent broker that does business with more than one MGA, then your days of doing that will be coming to an end.

In my view this is a return to a less than free market approach to the sale of life insurance. The ultimate loser will once again be the consumer. Agents will be more concerned about keeping their MGA's happy, than their customers.

And, as I say in my article:

You will have to read my article to see what I think is the real problem. If you have any thoughts or comments, feel free to email me at:

A Month Of Interruptions

As far as software development goes, February seemed to be a month full of interruptions, tangents and side trips. A number of relatively minor issues cropped up and each one required that we break off time from our development work at Term4Sale while we resolved those issues.

For example, we took about a half a week implementing a change to the program which allows waiver of premiums to be included in the base premium. Actually, that part was easy. The problem was what to do when the user actually wanted to add the waiver, which was already included in the base premium. In essence the waiver rate was zero. The problem was that a zero value in a waiver rate table had in the past been interpreted to mean that there was no waiver of premium. To permit a zero premium we had to modify the software which we did.

The product this applied to was the new Pruco Term to 65 which has the waiver included in the base price (it also includes an unemployment waiver; no, we are not going there).

With the change that was made we now have a mechanism to quote and show a zero waiver where it is applicable, meaning that the waiver is already included in the base premium.

Another company expressed concern that we were not rounding up premiums to the next cent when dealing with fractional pennies in premiums. This problem occurred when asking for fractional per thousand face amounts, such as $346,250. That would leave fractional pennies in the premium and we had been truncating the premiums rather than rounding up to the next cent. Of course such changes may seem minor but we end up going to significant efforts to ensure the changes are applied throughout the quotation engine.

In Canada we seemed to hit a string of joint life quoting issues that demanded attention. Joint life can be a more complicated process as in some cases the program itself has to be modified to handle a particular set of joint life age calculations.

On a side note we have for some time been willing to do joint life last-to-die quotes (survivor policies) in the U.S. However, and to date, not even one company has been willing to give us the necessary details/information to produce such quotes. We're ready to move forward with that project when the companies are.

All in all, we seem to have a constant interruption in our efforts to wrap up work on the improvements to Term4Sale.

Compulife Forms Library

One of the interruptions/changes that we made this month was to the on-line forms library. Subscribers to the online forms option have been asking us to only show those companies that they do business with in the list of forms for their web sites.

Given that there are now over 25 customers using this option, we felt that the time was right to get that job done. We have now modified the software so that subscribers ordering the on-line forms library for their web site (a $120 per year option) can control which companies are included in their list of company forms. If you order this option the same companies that you selected on your control panel for quotes will be the same group of companies that appear in your forms library list.

This does raise another problem. While Compulife has over 100 companies in our quoting system, we only have about 25 companies in the forms library. In that regard we received an email from a subscriber who asked:

To which we responded:

Needless to say, we would encourage any Compulife subscriber to contact their respective life insurance companies who do not have forms in our system. As we always like to suggest, ask them, "What part of free advertising don't they understand?"

Progress Term4Sale Zip Code Lookup

As we told you last month, you can monitor progress of the new zip code lookup system at:

The new geographic lookup function is now complete. We are now working on getting the email contact button to work.

Term4Sale - Email Contact

A new button has been added to the agent listings and it appears between the name and phone number. The button is called "contact" and appears under the title "Email". You can see that at by doing a comparison and clicking on "Find An Agent".

If the consumer clicks on the "contact" button an email form comes up. You can see what that looks like by going to, run a comparison, then click on "Find An Agent". Next to the agent you will see the "Email" column with the contact button. Click the contact button and the email form will appear.

NOTE: The email form is not yet sending an email to the agent, but we hope to have that working in March. Remember, this is a work in progress and is by no means finished (which is why it is at Any comments, suggestions or questions are welcome.

Once the email function is working, we will notify you in our midmonth bulletin. At that point you you will want to test the function at to make sure that you are receiving the emails from the site, and that they are not going to your spam folder. We are running into more and more examples of service/support emails that we send to subscribers ending up in spam folders. The call comes in, "I didn't get the email you usually send out." We respond, "Check your spam folder.". The subscriber finds it there then asks, "Why did it go in there?". Good question, it's your email and your spam folder. The fact is that many virus/adware/spam software programs are throwing the baby out with the bath water. You still have to tell this stuff what's good and not good, and when it is in doubt, it will usually consider it NOT good.

IMPORTANT: We realize that that email address that you use for your Compulife subscription may end up being different than the one that you want these requests to go to. If you need to use a different email for, please advise us by email. You can send your request to

The New "More Info" Button

NOTE: Previously we were going to call this the "Buy Now" button but in keeping with the fact that does not sell life insurance, we think the "More Info" name for the button will be more appropriate.

The "More Info" button will be part of a change made to the results page. Currently, next to each individual product in the display you will see the same "Find an agent" button which does exactly what the "Find an agent" button at the top of the screen does. The button next to each product in the comparison will be replaced with the new button called "More Info". "More Info" will take the consumer to a new web page which will be a modified version of the agent listing page. It will state, the following:

Improving Consumer Traffic and Contacts

The objective of these changes is to make it easier for consumers who use to connect with subscribers to Compulife. From time to time we hear from subscribers who are very pleased with the business that they have done as a result of We also hear from time to time from subscribers who are unhappy because they believe that they are not doing enough business from their listing.

We believe that the new email/contact functions will result in more contacts for agents. Unlike phone calls, we think there will be less consumer resistance to making a contact by email. Some people find it stressful to pick up the phone and call a stranger. If the stranger is a life insurance agent that just adds to that stress. It will be much easier for the consumer to send their name and phone number and have the agent call them. This way the agent breaks the ice.

Further, you will know that it was your listing at term4sale that produced the contact because the consumer's contact will come by an email generated by, whereas a consumer may call you about life insurance and never mention that they got your name from the web site.

Compulife will also be tracking these initial email requests and using the information to determine what volume of calls are being produced by each zip code listing. The future value of a zip codes (for 2012 billing purposes) will be based upon actual email contacts that are generated by that zip code listing.

Further, by tracking the "contact" hits on zip codes, we will be able to provide you with that information later in 2011 - as part of the agent zip code search panel that lets subscribers review zip code listings. Of course zip codes producing more hits than average will cost more to renew for 2012.

All of this additional work will be going on at the same time as the email contact changes are being made.

Term4Sale - Zip Code Analyzer

Compulife's "Zip Code Analyzer" can help you determine which zip codes you should be listed in. The zip code analyzer can be found by clicking on this link:

Zip Code Analyzer

Subscribers who have used this new tool have had nice things to say about it. The Zip Code Analyzer provides you with important information about the relative value of one zip code over another. We think that with this new information a lot of subscribers are going to want to grab available zip codes that have more obvious value than others. In fact we think this will create a sort of land rush.

With that in mind: You snooze; you lose.

The Analyzer gives you the opportunity to enter 3 values:

In last month's bulletin we provided you with a TUTORIAL/EXAMPLE to teach you how to use the zip code analyzer. That is now available on the actual site and you can check it out by clicking on the following link:


We have also published the rules for being listed on the Zip Code Analyzer. For a complete review of the rules you can click here:

Zip Code Listing Rules

Domain Names For Sale

If you don't have a web site, then this is a great opportunity to get one started. The first thing you need is a domain name. Good domain names are short and sweet, easy to spell and remember.

Avoid domain names with suffixes other than .com. When you say "something something DOT com", people know that is a web address. By contrast, when you say "something something DOT info" many people will think or ask "DOT info DOT com?" DOT com is much less confusing.

Avoid short forms for words. If you do use a short form, as we do for "Term4Sale" (registered trademark), also register the domain name that is the long form of the short form. For example, if you enter in it goes to

Avoid dashes like the plague. In most cases people who have registered domain names with dashes are doing so because the domain name that they really want is being used by someone else. If you use dashes to distinguish your domain name from the name that you really would like to have then all that will happen is most of your customers will end up at the other web site; not good.

Your domain name is important. Once you build up traffic and recognition for a domain name it is a bad idea to change it, even if you suddenly realize the old one was not a good one.

With those basic principles in mind, Compulife has spent time searching for available short domain names and we have been buying up recently abandoned domain names that we think are good. A number of the domain names that we have registered are for sale.

To get a list of current domain names for sale click this link:

Domain Names FOR SALE

The prices listed are a one time fee to Compulife which currently owns the domain names (except for those otherwise listed, which are for sale by third parties; compare prices!). The price includes the balance of the current one year registration of the domain name. Typical renewal costs are $12 per year for .com domain names.

Once you have a domain name then we can set a quoting site up for you. You can get your hosting at GoDaddy or other low cost IP's for about $60 per year. Once you setup your web site account, we can put your quoting page on your site at no charge.

The annual cost of the Compulife quote service for your web site is only $99 per year. The good news is that you can get the first 4 months for free by applying here:

Website Quotes Application

To date we have about 400 of these out there and the numbers are growing. Remember, the first 4 months are FREE.

Call us and we will be happy to discuss it further.

What's Next?

Once our work on the web engines and Mobile Quotation software is complete, we will be turning our attention to some important maintenance work that is needed to the data entry systems. Those programs have not been updated for quite some time, and some need to be converted to take advantage of the newer programming compilers that we have been using for the Windows software that we already distribute to you. Our goal is to make it easier to program future software, which will ensure that we can roll out changes and improvements more efficiently.

Further, having reviewed where we are heading over the next few years, and the changes that we would like to be able to make in the future, we have decided to stop and do a much more extensive overhaul than simply changing our data entry software. We have determine that we would also like to implement a better data storage structure that will make maintenance easier on both a data entry basis, as well as a programming basis.

To achieve our goals in this regard, we will be spending a fair bit of time reviewing our new data storage needs, and then building conversion software that will convert our existing data files into our new data file structure. Once we have done that, we will then introducing new comparison software that does exactly what it does now, but which derives its results from the new data structure. In other words, you will end up with a new program that does exactly what the old program did/does.

Once this first stage is completed, we will have both old program and old data, with new program and new data. Moving forward we will use the old data entry systems to maintain the old version, then converting old data to the new data forms for general distribution.

The next stage is to create the new data entry systems that talk to the new data format. Once we are satisfied that the new data entry system give us everything that we have now, we will then switch to the new data structure alone. We will only do this once we have thoroughly tested the new software to ensure it gives us no problems in maintaining the date. This may take several months. As far as the part you use, by the time we make that transition, you will have been using the new software for several months.

To summarize, the current Compulife program is called "GOWIN.EXE". The new program, when it is ready for you to use, will be called "CQS.EXE". The objective is to have CQS.EXE do exactly what GOWIN.EXE does, and only after that has been thoroughly test, and we are certain we can maintain the new data structure directly, without the need for data conversion, will we move over to the new system. Until that happens, you will have both programs in your system. This is no different a transition strategy than when we took our DOS software to Windows. Those who have been subscribers for years, will remember that transition and how relatively smooth it was.

The point of sharing this with you is that the process will be quite lengthy and so from this spring throughout most of 2011, you will not be seeing many changes and improvements to the software that you use, even though the underlying foundation will be going through a massive change. Once the foundation has been reconstructed, and all the tools to work on the foundation have been built, the program will be in a position to make some substantial moves forward.

Think of it as transplant surgery, where you need to keep the patient alive and well, at the same time as you are swapping out the organs.